With Ever evolving techniques of Digital Marketing . everyone wants to take business online . shifting your business & Strategies online will give you more customers & the most important is you can target your audience through Digital Marketing.& the demand for digital marketing is also rising these days . so it will help us to grow. But, in traditional Marketing it is not possible to target your audience. But , now everything is possible because of Digital Marketing. Now , the question arises what planning / Strategies we have to make before starting your business online?. It’s very important to do planning . so, that you can estimate your leads or your targeted audience and grow your business easily through your strategies
Strategies That Grow Your Business
Now we will discuss about different strategies in detail. we will learn about everything in detail . there are different strategies we have to implement before starting or making website
Realisation the Nature of Business
- Characteristics of Business
- Business Nature
- Choose Category
- Revenue Model
Characteristics of Business
– You have to understand the nature of business . like- someone having coaching institute, someone having jewellery business. Different business category have different types of characteristics.Now, you have to make website for them . so, first you have to understand and write all the characteristics of business in detail. we need to plan strategies for that in detail.
Business Nature
– If someone is locally operating their business .so, business is local. If someone is globally operating their business Like-In India , PAN India. its presence is in across the nation So, its global. you have to know the nature of business to make good website. so, for that you have to take deep knowledge about it. you have to make good connection with your customer and taking deep knowledge about their work to start taking her business online.
Choose Category
– You have to choose the category of business. like someone having coaching institute.So, we can make Business website. If someone is toy manufacturer. So, you can make E-commerce website. If someone is sharing knowledge about their products like about medicines.So, you will know that it’s informational .So, you can make Blogging website. it,s a great strategies.
Revenue Model
– You have to know the Model of business first. like- Are we doing Direct Sales or we are Generating Leads for business. How they operate their business ? . what is their revenue model like- how much budget should be spend ? what should be the expected (ROI) how much is conversion rate? so, for that you have to give proper time and understand the model of business strategies . what is our moto of taking business online? Is to Grow the business, Increase customers & lead generation. You can do all this with proper knowledge about their revenue model & make proper budget for it . It’s a very important strategies . If you implement it properly.
Analyse Around Consumer Persona.
- Customer Persona
- Characteristics of Ideal Customer
Customer Persona
– After understanding the characteristics of business. so, what we exactly doing . we are giving customers with the help of digital marketing and increasing their business through it .So, it our First priority to know Who is the ideal person and ideal person atribute is defined from customer persona .Now what is the customer persona . Suppose if I am your ideal customer so what is my characteristics.
Characteristics of Ideal Customer
– If there is Oil manufacturing company . So, what is the buyer persona in that field. Like – Housewife and then age group may be 35-50 years and from particular cities. and have interest in oil category. So, you must know all the Attributes of your targeted group/ targeted audience. It’s the perfect strategies
Analyse Competitors On Internet
- Google Searches
- Competitors Ads Run
- Keyword Ranking
Google Searches
-Now, you have to know about searches of particular business category on google. Like- what type of keyword people search for particular business. How many google searches is done in a month for that niche. you have to study all these things in detail for making good quality website. it is very important strategies.
Competitors Ads Run
– Now you have to know what type of ads is already running for that type of business. know about competitor ads will give you idea to run better ads You can check this on facebook ads library about competitors ads . It will help you to make good quality website and its a very good strategies
Keyword Ranking
– It is very important to know that where your competitors rank on your keyword. you have to make full document on keyword ranking. like- what type of keywords is already ranking or your estimated keywords is ranking where on competitors ranking. so, that you can make good quality website
Analyse Search Happening Connected With Your Business on Google
- Informational Searches
- Lower Funnel Searches
- Parallely Develop Presence on Social Media
Informational Searches
– We have to know what type of seaches is on google for that business. like- more informational searches so, you know more informational searches means you have to go towards blog. so, one thing is add on your strategies that we have to create blog. and when we go for SEO for searches. so, we have to think that your website is according to that searches or not . Means make website SEO friendly strategies
Lower Funnel Searches
– In this customers are ready to buy or convinced. So, your primary goal is to convert lead through it . So, what we can do is make Landing Pages. It will help you to convert your lead easily. like- on landing pages customer can see the “Offers” and attract easily. Always make landing pages because it will help you to increase more sales as in website we can’t show more offers and CTA’S . because in website it is limited . So, always make ,landing pages If you think it is required. it is very important strategies.
Parallel Develop Presence on Social Media
– Now you have to choose the social media platform according to the nature of your business. So that you can do proper branding or social media presence related work. So, it is important for making good quality website. you have to do deep studies so, that you can understand customer needs properly & make good quality website with the help of this strategies.
What is Your Media Plan?
You can run ads Like- Facebook ads , google ads, Instagram ads and Native ads. So, how budget should be split in all these ads category . where you spend money on different ads. so, you have to make proper media plan for this . So, that your consumer will get knowledge about the budget on spending on ads. and show your customers that what type of campaigns we run? . Purpose of campaign ? Like- KPI analysis . Plan may be of 15 days or 30 days . may be it’s a test media plan . means you will know leads conversion rate and get a estimated idea according to your budget strategies.
| A | B | C | D | E | F | G | |
| Campaign | Impressions | Clicks | CTR | CPC | Est. Leads (max) | Est. Leads (min) | |
| Facebook+Instagram | 420,000 | 8589 | 2.03% | Rs 41 | 789 | 488 | |
| Google search | 152,500 | 2250 | 10.00% | Rs 112 | 182 | 142 | |
| Google Discovery | 1,500,000 | 21,489 | 1.40% | Rs 7 | 108 | 77 | |
| Google Smart Display | 2,080,000 | 25,000 | 2.00% | Rs 8 | 143 | 68 | |
| Taboola | 24,200,000 | 110,000 | 0.45% | Rs 10 | 87 | 50 | |
| Remarketing | 225,000 | 1,852 | 0.82% | Rs 27 | 93 | 56 | |
| Total |
These are the estimated figures. Actual figures may vary.
Lead Generation Strategy
You have to make best lead generation plan. For example- we have 1 lakh budget. and we use 1 lakh budget in Google Research. and our another 1lakh budget in google display ads. (In display ads 50 k. and affinity of the audience 30k . based on custom audience 20k ) It will change by time accordingly .But, you must have planned to start. like which ad had to be run search ads, display ads. you will know all these things .
If you give time and understand the customer needs and make plan accordingly . you may use the form in which you can ask total budget to be spended on ads. Business is online/offline or we have to do direct sales or capturing leads. After knowing all these characteristics you can make good quality website and satisfy your consumer needs with the help of digital marketing.
| A | B | C | D |
| Channel | Plan of Action | All Type | Budget Split (%) |
| Google Search | Capture and targeting group with the help of keyword research. High-potential and good quality leads should be expected from this platform as it is Intent based. | Text Ads | 100% |
| Channel | Plan of Action | ||
| Google Display | Targeting Market audience in specific targeted location .Who are looking for the particular business. | Banner Ads | 50% |
| Approach 2 | Driving ads based on the affinity of the audiences . where we should target their interest and ads will be shown in Prime Websites/ Apps under Google’s Display Network. | Banner Ads | 30% |
| Approach 3 | Driving ads based on custom audiences. where we can target the Thank you URLs and Micro-sites of the same project. | Banner Ads | 20% |
Varied in Business To Business
Different business have different Specifications . You must have know the intent of the consumer business to know better and help them to grow business digitally . Now the question arises is What planning we can make for different Business to grow easily. Like- for small business what strategies we can use to grow business.
Content Marketing
- Content Marketing
- SEO
- SEM
- Social Media Ads
- Video Marketing
- E-mail Marketing
- Affiliate Marketing
- Local Marketing
Content Marketing
– With the help of your content . You, can tell people about you Product & Services in detail . Good content can grow your business at High-level . That’ s why every social media post , every product Description have content written on it. Relevant & effective content writing can increase your brand value and make it popular. Always do relevant searches and take deep Knowledge about the product before writing the content . It includes post planning & sharing , writing quality articles etc. for better result . write content daily or twice in a week . & use social media platforms to boost your content. promote with the help of E-books also.
Search Engine Optimisation (SEO)
Every business needs online searches . A business will become . good business when its content, pages and website rank on SERPs page . so , for that we need organic traffic . that we will get with the help of SEO only. It is the process that improve your website traffic and increase search visiblity & help you to rank better on search results. For better result use high- quality keywords to rank your content in better way. and the best thing is it is free. and gives you organic traffic
Search Engine Marketing (SEM)
– In SEO we get traffic organically without paid . But, in SEM we can get traffic from paid ads. we can also called it as Paid Media Marketing. in which businesses will pay google to show their , ads on google search results. It is paid marketing strategy that will help you to gain traffic on your website with the help of ads. Use free keywords. It will help you to make good quality website.
Social Media Ads
– In this strategies we can run Paid ad campaigns to reach targeted audience. on facebook , instagram and twitter for increasing brand value with help of these platforms. you can promote your brand & increase sales. But, if you want take advantage from this . So , its important to do continues interaction & update for current trends. social media is very effective technique if you use in right way . Running ads is easy . But, which ads should give more results?
Check & Analyse it properly will give you better result. If you didn’t check it . So, you can loose your targeted leads & your competitors will increase sales. So, don’t make this mistake & use Social Media Ads to increase your business. It is very useful strategies . If you use it correctly.
Video Marketing
– It is very important strategies to increase your sales through video marketing. with the help of video marketing . you can share testimonials , Reviews and features of particular product. for use this techniques you have to define objective & target audience. so you can choose video according to that like- educational video, comedy, entertainment . after, that choose best platforms to share your videos . it will help you to creating good brand value.
E-mail Marketing
– It is time and budget friendly strategy . for promoting this make contact list ,promotional emails for special offers and for holidays you can use seasonal messages. and then design your email & create good quality content . after, that send this emails to your targeted customers is a very good strategies. if you implement it.
Affiliate Marketing
– With the help of this technique . we can increase our sales with the help of influencers on social media . the influencers having good amount of followers. Now, the question arises is how we can use this technique? For example- Any influencers make video related to your product . so, when someone buy product with that link so, it will increase your sales & capture leads. so the influencers will get commision on that and increase your sales. with the help of affliate marketing you can get commision with the help of affiliate also.
Local Marketing
– In this you can make google business profile to reach local customers easily. for that you can create free profile & increase visibility of your website or page. It will help you to increase sales in local market and help to grow your business efficiently. For use this technique you just need to create free google business profile . with the help of google my business Just login in there website add your business details then manage your business easily. How local Marketing help your business to grow?
With the help of Local Marketing. when someone search about your business on google. nearby searches will show your business name . without doing SEO . it will show your business to your local persons. It doesn’t mean that you don’t need to do SEO for your website . It is very important to rank your website on google SERP’s page . It is just a small technique to target some local customers with the help of google my business & Local Marketing. It is very good strategies which help you in ranking.
Conclusion
In this digital scenario . we have to work and make strategies according to your consumer requirements . because different business needs different planning. you have to know the characteristics of business.(Nature of Business). Your ideal customer characterstics , their budget and lot of things about their business. For all this things you have to give time and make budget and proper website and help your customer to take the business online. it will increase brand loyality & shape meaningful connections with their targeted audience in digital age.
